The New Packaging Rules Are Here: Don't Just Prepare, Automate with Sustinu

Published on 10. September 2025



The conversation around new packaging regulations, from the Danish Packaging Tax to the EU's Packaging and Packaging Waste Regulation (PPWR), has shifted.
The deadlines are no longer distant dots on the horizon; they are the new reality of doing business.
For many companies, this has triggered a scramble to prepare, creating spreadsheets, assigning manual tasks, and hoping for the best.
But preparation isn't enough. In a world, it is mandatory and continuous, the only winning strategy is automation.
The time to act is now. The tool is Sustinu.

The Flaw in "Preparation-Only" Thinking


Simply preparing for the new rules often means creating manual systems that are destined to fail.
Spreadsheets become outdated, data entry is prone to human error, and the administrative burden grows with every invoice.
This approach doesn't solve the core problem; it just puts a temporary patch on it.

This manual "preparation" leads to:

Wasted Hours: Your team spends valuable time on low-value data entry instead of strategic initiatives.
Increased Risk: Every manual calculation is a potential error, which could lead to incorrect PRO fee payments or compliance failures.
Missed Savings: Manual systems are too cumbersome to effectively track recycled content, meaning you overpay on fees you could have reduced.

Sustinu is designed to move your business from a state of reactive preparation to proactive automation.

Automate Data Capture: Sustinu’s core function is to eliminate many hours of the manual work.
By scanning your invoices and auto-suggesting packaging items, we build the foundation of your report for you.
Generate Reports on Demand: Whether you need a report for your PRO or an internal summary for a management meeting, Sustinu delivers it.
Your data is always ready, giving you instant clarity and control.

By implementing an automated solution like Sustinu now, you are not just solving today's problem, you are building a more resilient, efficient, and sustainable operation for the future.
Try Sustinu for free and see how simple it can be.